Okay besides the fact that I’m wearing Litas (strictly because I have no other TALL black boots) can we focus our attention on that awesome shade of turquoise on my new thrifted blazer? Yessssss.

Since moving to New York, I had yet been able to go thrifting. It’s been devastation city up in here but alas, I made a trip. I scored, hard. This is one of MANY treasures picked up at a thrift shop in Brooklyn + it was customer appreciation day so your girl ran away with way too many new things… for $35. Yes, I am the thrift master.

 


thrifted blazer | Aritzia tank | F21 tie dye skirt | Jeffrey Campbell Litas | vintage bracelets


Something that’s been on my mind recently, needs to be discussed.

For all my readers who have been here since the beginning, you’ve watched me grow, saw this blog evolve and expand and watched my style turn into something that was ever-evolving. I’ve had moments where all I wanted to do was write to you and moments where all I could do was post an image, or two. Then, there have been the moments like now, where I’ve come to such clarity. I realized something about my blog that has never been said because it could never be true until now. My blog was/is turning into something that I don’t love entirely. It’s become all business and no party (no LLL, no sassy videos, no bullshit posts, no funny Christina-isms). Why? The reality was, BRANDS finally wanted to work with me. I was finally being recognized for Profresh Style and the work that’s gone into this blog. It felt good to almost have that validation of monetization and fulfillment of being liked outside of the blog world. Yet, I realized something. I was losing you all as my readers- comment counts down, views down and a stagnant following. My only determining factor was that every post was turning into a “C/O blank” or “This post was sponsored by” and that was never my intention or purpose of starting this blog. Although I’m extremely grateful to have the opportunities given to me, to work with awesome companies and learn more about managing this blog as my business- at the end of the day, my loyalty is to my readers, you guys. There is nothing more I love than hearing from you telling me about your stories, your thoughts and your feedback. Who gives a shit about what a company wants my blog to say? Although I’ve always been very honest with every post I’ve written, I miss making silly videos for you and writing about love, lust and life. I think that’s what separated myself from other personal style bloggers. A friend made something very clear- I’m a LIFESTYLE blogger. Not in the sense that I post about home decor, cooking tips and trends BUT I show you my lifestyle- what I’m doing, how I’m doing it, who I’m doing  ;), and when I’m doing it. I give you an insight on the way I’m living and I think that’s what draws you guys back in… I may be wrong, I have no idea. I do know that things are going to change around here. Less business and more for my readers. You guys are literally the ONLY reason I’ve stuck around for so long and dedicated a majority of my time to making this blog a must-read every day. Well, hopefully. If not, I hope to convince you soon.

In other news, there are great ventures headed my way. I can’t wait to share with you- I was given the push and motivation I needed by a great lass by the name of Kendall and I’m telling you, it woke me up.

One last thing- Thank you so so so very much for holding on and watching me grow. I hope I make you guys proud. Whoever you are.

  • http://www.styleactivist.com erika sheffer

    You look amazing. Gah. I know what you mean about the politics of blogging. It’s crazy out there. I DO miss your LLL posts!!! Kendall is amazing – I am sure she had great things to say.

    Either way, I read every post. Because I hear your voice in it regardless. Love that about Profresh ;)

    • http://www.profreshstyle.com Profresh Style

      It is crazy, can’t wait for our skype date to discuss it all! My LLL will be back!! :) I heart you so much babe, you are probably one of the only ones I write to, blog to<3

  • http://twitter.com/kendallerica kendall erica

    oh my god. 

    i love you.

    this is such an important “blogger” cleansing regime. I adored our late night skype sesh. see you again tonight lovah.

    • http://www.profreshstyle.com Profresh Style

      Thank you babe<3 

  • Fashionpersonified

    Wow. NEVER thought I’d see something like this from a successful blogger (I use the word successful here because I do not know another way to describe it…I mean, every blogger is successful if they love and enjoy it, but I digress lol).  You truly care about your readers and it is very  refreshing.  Forever a fan. May you have continued opportunities (but give us more Christina as well).

    xoxo,
    Mecca
    http://fashionpersonified.blogspot.com

    • http://www.profreshstyle.com Profresh Style

      Wow, thanks Mecca… that’s extremely sweet. I will always care what you guys think- yes my content is all my own but at the end of the day, I wouldn’t be here if it wasn’t for people like you coming back to read the blog. More Christina coming your way :) 

  • Pingback: AUTUMN LIGHT « kendall donaldson

  • http://www.stylebizarre.com Elisa

    Oh My! You made your jacket match to the sky and the windows!! Ahaha! Kudos to you! 

    • http://www.profreshstyle.com Profresh Style

      HAHA, yeah I didn’t even realize that til you said something! HAHA, go figure! 

  • Sunnie Bridges

    Moments of clarity are a necessity congrats on getting to where you need to be internally

    Sunnie
    (.=

    • http://www.profreshstyle.com Profresh Style

      Agreed. And well said.

  • Anonymous

    First I will say that the turquoise blazer is amazing!  I always check out your style photos and you have that on lock.

    I loved how open and honest you were about your blog and the direction it was going in.  A lot of times people don’t realize that until it’s way too late.  It’s crazy how clarity comes to us in the most craziest of times and again I really appreciate that!  I actually started following you when you did that video to Nicki Minaj’s Monster verse.  I literally went out and downloaded that song because I loved it (and I thought I was the only fashion blogger who liked her like that!)  I always come by and check out your posts even if I don’t always comment as often as I should! :)

    Keep doing your thing and I can’t wait to see what new things you have in store. :)

    • http://www.profreshstyle.com Profresh Style

      HAHA, yes the Nicki video brought in so many more followers. I honestly think it’s because I’m such a dork and as sometimes conceided of a “hobby” to have, I never take myself too seriously which is why the goofy videos help separate all the “drama” in the outfit shots :) Thank you for being an awesome reader and saying such kind words! xx

  • http://www.thedopegirl.com Tiara

    Hey! Great post…. I’ve noticed this same thing about my blog and sometimes it makes it hard to even find the motivation to write. sometimes I have remind myself to get back to the foundation of my blog and what it’s all about.  But it also been great to witness all your triumphs as a blogger and getting to see you realize your dreams  so keep up the great work!

    • http://www.profreshstyle.com Profresh Style

      I agree, it’s all about getting back to what we know and working that in plus making more from the blog than ever before. I’m glad you’ve been around to watch me grow, I remember you commenting from long before. Thank you my love!

  • http://www.ChellBellz.com/ ChellBellz

    Christina! I commend you for writing this, because lately I’ve been removing a ton of blogs from my daily reads because they have been going this route. I’ve been following your blog for about a year I think. I loved how honest you are, but even now with what you said, I still feel like you were able to include us without bragging so much, and the fact is you still interact with your bloggers. I know most people who blog want to catch the end of companies and work with them, I mean who wouldn’t want to blog get paid for it, and work on their own terms? I love that you stepped back and made a mature assement of your blog though! You’re a great blogger, you produce great content, and you deserve the  projects you have coming your way.  trust me there are some bloggers that as soon as they got one big project with a brand they totally disconnected with the people who put them there, who clicked on entries!  I don’t get it, why change and get so cocky? I’ll still be here to support you not matter you do, just keep it up!

  • Danielle

    The background in the first few pictures is a PERFECT compliment to your outfit.

    http://www.antiquatedtreasures.blogspot.com

    • http://www.profreshstyle.com Profresh Style

      Agreed, I’m loving the color turquoise these days! Brings out the magenta! :)

  • http://ashley4emergy.tumblr.com ashley4emergy

    I LOVE this. Takes me back to our Shake Shack date and talking about blogging, etc. You have such a fresh and honest point of view, that keeps me coming back for more. AND the fact that you’re just as awesome in person as you are on the blog (ie. no fake internet life). <3

  • http://twitter.com/A_Closet_Full Bobbie Austin

    you look great
    love the way you put your outfit together
    that blazer is perfect : )

    http://bobbieaustinscloset.com/

  • http://www.thekeytochic.com Melissa

    I really appreciate this refreshing, honest, and candid post! We read your blog because of your unique voice and point of view. I’ve enjoyed following your blog and your adventures, and I’m so glad that you appreciate your readers and show it. Can’t wait to see what you have in store!